Typically, most adults were taught how to talk, but not to communicate with purpose, for example, eliciting a desired response from total strangers. Your AI copywriter is going to help you express the burning disturbance in your target audience and create a sense of urgency to make them act.

In this month’s conference call, we identified the looming banking crisis with comparisons to recent history and the global financial collapse of 2008 as reference (Part A). But, what was going to be our Part Z? Since introducing lease options to the Buy-to-Let community in 2008, they took off and it seemed like everyone was talking and teaching “lease options”. Thus, we had to update and release a series of new products that answered Part A with a wider range of solutions and benefits now in Part Z! As property entrepreneurs, you also need a multi-visioned approach in your marketing.

How can you encompass these characteristics in a few words? Here’s what we told OpenAI. “With banks now failing again, DON’T BE 100% BANK DEPENDENT! Learn the secrets of making cash flow while reducing your costs. Suitable for all experience levels. SIGN UP NOW for your FREE introductory course!” Having done the research, this is what we were asking OpenAI to evaluate.

And what did OpenAI say, in summary? “This version is likely to resonate well with potential registrants interested in real estate investing and looking to improve their cash flow while reducing costs.” But there was another problem! We were now getting clicks, but not website registrations...

While updating the new courses and formulating the advertising campaign, the website copy had remained unchanged. Take note! There was an obvious disconnect between the Facebook ad and the immediate website title and subsequent text! Your messaging must be consistent every step of the way, progressively evoking a subconscious affirmation, otherwise you’ve lost them. Goodbye!

You would pay a copywriter much for this breakdown analysis, if you wish to remain scripted! Here’s a summary of the landing page review: “Your headline effectively highlights the urgency and relevance of your message. The body paragraphs effectively convey a sense of urgency and highlight the potential risks associated with being overly dependent on the banking system for real estate investment.” Now, start applying your own entrepreneurial methodology that works for you!