Have you ever wondered how those striking yellow and black signboards got started or how they managed to get into every corner of the Western World and beyond?
Their beginnings can be traced to the “Savings and Loans” real estate crisis that erupted in the southern states of the US in the late 1980s and early 1990s. It was a time when, out of need, a tiny group of daring and enterprising individuals rewrote the book on how to buy and sell real estate.
Given that black writing on a yellow background was the most noticeable color combination to the unaided eye, this guerrilla marketing technique originated from the streets. The divisive, but very effective “We Buy Houses” signs started to appear everywhere and on anything.
