I am delivering to you in the We Buy Houses Learning World the theory modules you need to identify the potential creative strategies you may adopt to get yourself started or move up a level. You need a clear picture of what you offer and how it answers a burning problem for your ideal client.

In October’s conference call I use the example of the motivated landlord seller looking to offload his or her portfolio. They have rising holding costs, trying to sell to other potential landlords who want a discount, or have been emotionally burnt out by tenants that have mistreated their property.

Gone are the days where you could advertise line ads in the local newspaper at very little cost. Much of today’s online advertising is costly when starting out, especially when it comes to real estate that is highly competitive and often comes with premium charges!

You must research what works for you in your target area, as you test and measure. Find out ways and means to get yourself in front of your defined audience’s eyes, whether it is in person, in print, or online. Do NOT break the bank in a desperate attempt to do a deal. Let the deal come to you. Every picture tells a story! Which is why I suggest you create your own graphical chart that describes your business steps from A to Z. Facts tell, stories sell! Drop the jargon and make yourself human...